Services

With dedication, passion and innovation as our key tools, The Pekoe Group is ready to create a comprehensive marketing and advertising plan suited to the specific needs of your project. And since every project is unique, we offer only original services from strategy to design to copywriting in order to best serve our clients; we even code our websites from scratch. As a fiercely independent agency, we are able to blaze our own path into a world of new ideas and offer a full range of services in order to enhance your show from every angle.

Advertising

Strategy

Delivering the right message with the right media to the right audience at the right time

Media Planning

Creating a complete and strategic media plan

Media Buying

Purchasing and placing all media in your plan

Analysis and Reporting

Evaluating what is or is not working in your media plan, why certain people are buying, and why others are not

Traditional and Digital Media

Providing all services across all forms of media

Google Partner

Marketing and Promotions

Trade Advertising

Creating print, radio, and TV ads

Promotional Partnerships

Creating strategic relationships with organizations

Grassroots Promotions

Facilitating distributions, talker outreach, and swaps with other shows

Stunts

Organizing promotional events that engage both press and fans

Email Marketing

Creating and delivering email campaigns while also building your email list

Social Media and Marketing

Research

What has been successful? Who do we want to reach? What are the current trends?

Page Creation and Maintenance

Providing support across all social platforms

Content Creation and Implementation

Follower/Fan Cultivation

Building your fan base and followers, organizing blogger outreach, and leveraging engagement

Reporting

What’s working and who’s paying attention? How can that be leveraged?

Creative

Branding

Website Design and Coding

Collateral Design and Production

Including flyers, direct mail, posters, and merchandise

Ad Design and Production

Including print, digital, eblasts, and outdoor

Video and Animation for Web and Broadcast

Copywriting